The Benefit of a Brochure

You walk into a business, talk to someone and walk out with a business card. You go to the next business, walk in and talk to another person. This time you walk out with a brochure. Whose products and services are you most likely to look at and remember thereafter? Click here to read full article:

How Important is Your Logo? More Important Than You Might Think!

One of the most important aspects to understand about a logo is that you can use a symbol and/or font style to convey information about your business which can easily be remembered by prospects and existing customers. A logo has the potential to create powerful communication using visual cues and effects how your customers both think and feel about you. Click here to read full article:

In our competitive marketplace, building a loyal customer base is the foundation for building and growing your business.

Here are a few statistics that might make you re-think “customer appreciation”
• 70% of local customers use the Internet to find a local business
• 67% have read online review of local businesses
• 69% trust online reviews as much as personal recommendations
• 49% are more likely to use a local business based on these reviews

According to Entrpeneur.com, here are 5 ways to show your customer’s you love them year-round!

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Direct Mail Proves to be Key Marketing Tool for Website Traffic

In a recent study by GI Insight, Direct Mail plays a powerful role in prompting consumers to visit a company's website. They found that nearly half (47%) of mail recipients were inclined to go to a particular website because of something they received in the mail... (See full article)

How Bundling Increases Sales and Makes Customers Happy

Think of “bundling” as a way to benefit both the seller and the buyer. For the seller it may increase sales. For the buyer, it waives the inconvenience of price searching individual products and offers savings. Why does it work and what are the pros and cons for both sellers and buyers? See full article: