Marketing Basics

YouÔÇÖve got your website and your book is on Amazon, but how do you tell folks that your new book is out there and ready to be purchased?┬á How do you go beyond your circle of readers and contacts to reach the larger market of people you donÔÇÖt know yet?

Smart authors use a combination of online and offline marketing materials. Print material such as postcards, authorÔÇÖs business cards, bookmarks, fliers, posters and save the date reminders are all ways that you can drive potential readers to your website and the bookstores that carry your book. Ask your GCG Publishing Consultant or your Project Manager to send you our Marketing Your Book brochure for more information on print options to support your online sales efforts.

Marketing is sending the right message to the right people, in the right media, at the right time so that your message is received and acted upon.

Marketing is getting your book noticed by the people you want to read it.
ÔÇó GCG offers eBook distribution to the most common online markets, as well as┬áPrinted Sales Support materials.

Marketing is making sure your book is professionally prepared and ready to compete on the bookshelf, online and on a variety of electronic devices.
ÔÇó GCG carefully reviews your files for common publishing errors and non-standard content. We offer professional design and layout services, on site, for our clients who need these services. We also offer file conversion to ebook formats.

Marketing is providing sales support materials that you can supply to retailers when you are featured at a book signing, speaking engagement or convention.
ÔÇó While other companies offer marketing packages, GCG offers our clients individual materials that you can use to tailor your marketing efforts to your specific market. Ask your Publishing Consultant for more information.

SALES is making sure that your book is easy to buy.
GCG offers our Online Bookstore to our clients for easy ordering and fulfillment.