Treat em' well

When you treat your existing customers with integrity and respect, they tend to come back. It helps to examine your relationships with new clients who come into your orbit for a specific service. They might benefit from other (different) services you offer.

In other words, what helpful services do you currently offer that they’re not already utilizing?

Find more ways to help existing customers. It is an excellent strategy for improving their lifetime value. Don’t nitpick over the small details, or appear unresponsive to their questions. You run the risk of losing them to the competition. Make a positive impression right away. Go out of your way to treat them right.

Provide Exemplary Customer Service

Make sure that you meet and exceed their current expectations. Find ways to provide added value, that they may not find somewhere else. This can be as simple as including a page with FAQs, or some detailed notes about your project.

When your customer sees the level of passion and attention to detail that you put into the project, it becomes easier to expand your role together.

What Do You Offer That Will Help Them the Most?

Make sure that you remain genuine in all interactions. People are far more likely to continue buying from someone they like.

The product or service that would be your best sale in that circumstance may not be what they need. What do you offer that could solve their specific problem? When you offer that, you’re far more likely to gain a customer for life. No one wants to be sold to from a guy who is only looking out for his own best interest.

When you keep the customers’ best interest in mind, it’s a far more authentic approach. They will truly appreciate it. It will also lead to an increased lifetime value of the customer, too.