Our society largely teaches young people that if you want to be a success, you have to go to college. I would argue that although going to college is a good thing, it takes a lot more than that to become successful in your career. Yes, college is a ticket that you are required to punch to get most jobs in the corporate world, but that is only the starting point. Once you are in, then it is all up to you to excel.
If you look at the majority of successful entrepreneurs, you will find that almost all of them have libraries full of books like Think and Grow Rich, 7 Habits of Highly Effective People, The E-Myth, etc.
They devour as much material as they can on success and marketing. They don’t waste a lot of time with TV and mindless hobbies. They are always thirsty to surround themselves with people and information that help them to learn and grow. They also tend to be optimists and resist their own pessimism.
Dan Kennedy, one of the top marketing copywriters in the world, says he reads 30 different monthly newsletter publications and about 10 books a month. This guy is 62 years old, he is rich, has his own private jet, and yet he still is passionate about learning.
Contrast that to the poor and unsuccessful people who spend most of their time watching TV, playing on social media, or complaining about why their lack of success is someone else’s fault. You will likely find NONE of the previously mentioned books in their library, and most will not even have a library.
Why do the high-achievers spend so much time learning? Because they have a success mindset. It is a mindset that there is always something to learn and to improve yourself. You never accept status quo. You are always striving to improve.
If you or your business is struggling, one of the best things you can do to turn things around is to start doing what successful people do and work up an appetite for good, positive information.