Spring will soon be in the air. Birds will be chirping and the dead leaves will be replaced with bright, vivid, blooming vegetation. This is the perfect chance to adjust your social media marketing to reflect the season.
There are many events and in March that you can use as a means to build creative marketing campaigns. Generally we associate March with Easter and that’s about it. You’d be surprised to learn that there are many notable celebrations in March which you can use to promote your business effectively through your social media and blog activity.
Take time in March to honor the women in your business or industry who have made an impact. Celebrate women by showcasing those who have contributed to history and society. This is a great opportunity to highlight the women who have made an impact on what our lives and society are today.
March 6th is the National Day of Unplugging. This would be a perfect opportunity to promote by means of a giveaway. Consider offering a spa, retreat, golf outing or anything that encourages a disconnect. Give clients an opportunity to visit your facility and take a tour. Use this as a day to promote leisure and relaxation.
We are all familiar with this one! The luck of the Irish comes on March 17th. You can use this day to get involved in the community by participating in parades or marathons. This is a perfect day to light up your social media with gobs of green. Give customers wearing green a discount for posting pictures and tagging your business. Be sure to use hashtags to get your posts found by new followers!
This is a great chance to provide tips and healthy recipes to your clients through posts. This gives you the chance to become engaged with clients and potential customers. You can link to image-based sites like Pinterest and Instagram using the hashtags #eatright and #NMN to get your posts noticed and shared.
March (and spring in general) is a time to celebrate rebirth and life. More importantly, it is a time to have fun. We have an opportunity to implement marketing strategies which reflect an air of happiness. Remember that can be fun too!
“By March, the worst of the winter would be over. The snow would thaw, the rivers begin to run and the world would wake into itself again.” - Neil Gaiman