Dan Kennedy’s NO BS Rules of Marketing

Dan Kennedy is one of the greatest direct marketing minds to come along in the last 100 years. He has countless success stories marketing products using methods that were outside the norm. His basic philosophy is that every bit of advertising and marketing should have a specific offer, call-to-action, and you should be able to quantify the success or failure of the campaign in dollars. Spending money on branding alone is a huge waste of money for large corporations, and a recipe for disaster for small business. Direct mail has by far been his favorite medium of advertising, but his strategies work for radio, TV, print, and Internet advertising. Below are his 10 basic rules of direct marketing.