We use Keep (Formerly Infusionsoft), for marketing automation. That includes a CRM database, email marketing, task reminders, and marketing tracking. It also does a whole lot more. They also put out a monthly magazine that is very informative. In a recent issue, they had an article about a very effective webinar template. In my career I have used a similar template for webinars and live presentations, and I agree that it’s a very effective model. I thought I’d share it with you. The beauty of webinars, especially in today’s remote business world, is that it’s almost as good as a live presentation and can be very effective in selling your product or service. Plus, if it works, you can record it and automate it.
HOT TITLE! You need to give your presentation a super-hot, compelling title.
Who this is right for. Let the audience know they are in the right place.
What you’ll discover. Tell them the three things they are going to learn.
Future pace. Paint a picture of the ultimate outcome/transformation.
Future pace. Paint the picture of the ugliness if they don’t do what you tell them.
Your core story.
Tell the audience your motivation for teaching the information you are about to tell them.
Outline what you’re going to teach them.
Core content piece 1.
Core content piece 2.
Core content piece 3.
Transition to close.
Recap what they learned.
Introduce your solution. The product or service you are selling.
Who this is not for. Tell them who should not buy your product or service.
The outcome of using your product or service.
The details of your Godfather offer. An offer your audience can’t refuse.
Present the price. If you’re offering a free consultation, give it a value, and then tell your audience the consultation is free.
Guarantee. This can be omitted if you are offering a free consultation. However, many professional services providers do guarantee the consultation.
Bonuses for acting now. Yes, you can offer a bonus or bonuses, even if you are offering a free consultation! An information product works great for this bonus.
Recap the offering and outcome of taking advantage of your offer.
Call to action. What does your audience need to do to buy or book a consultation with you?
Final call to action