A Response to Tom Ruwitch's "Ditch The Braggy, Bigshot, BS Marketing"

Tom Ruwitch's article on High Voltage Marketing, "Ditch The Braggy, Bigshot, BS Marketing," really resonated with me. In it, he talks about how businesses need to focus on providing real value to their customers rather than relying on flashy marketing gimmicks and lies. He hits the nail on the head when he says businesses should ditch the braggy attitude and start delivering value. And I couldn't agree more!

In today's day and age, customers are savvier than ever before. They can see through the BS and are not afraid to call it out. That's why it's so important for businesses to focus on providing real value. When you provide real value, you build trust with your customers. And when you have trust, you have a customer for life.

Ten Tips For Providing Real Value And Building Trust With Your Customers

The best way to provide real value and build trust with your customers is to focus on developing meaningful human relationships. Get to know your customers on a personal level. Find out what their needs and wants are. Then, go above and beyond to meet those needs. When you make an effort to develop a relationship with your customers, they'll see that you're not just trying to sell them something. You actually care about them as people.

Here are ten additional tips that can help you build trust and provide more real value for your customers:

Customers appreciate honesty and transparency. If you make a mistake, own up to it and make things right.

Your customers should always be your top priority. If you make them happy, they'll keep coming back.

Make sure you're communicating with your customers effectively. Listen to their concerns and address them promptly.

Consistency is key when it comes to building trust with your customers. They'll never know what to expect if you're always changing your prices or policies. Be consistent.

Make sure your customers have a great experience every time they interact with you. If they don't, they're not likely to come back. Make sure your entire team is dedicated to exemplary service as well.

When you say you're going to do something, do it. Don't make promises you can't keep. If you promise your customers something, make sure you deliver. They'll lose faith in you and your business if you don't.

Make sure you're always available to your customers when you say you'll be. If they can't get a hold of you when they need you, they'll go somewhere else. Develop an SOP for how often you’ll check your messages and respond to customers timely. Even a quick response telling them that you’ll get back to them soon is better than nothing.

Make sure you're constantly seeking feedback from your customers. And follow up with them to find out what more you can help them with. This will help you identify areas where you can improve and get ahead of problems before they escalate.

The world is constantly changing, and your business needs to change with it. Keep up with the latest trends and best practices, so you can always provide your customers with the best possible service.

Finally, show your customers how grateful you are for their business. Thank them for their patronage and let them know you appreciate them regularly. Never take your customers for granted.

When you focus on providing real value and building trust with your customers, you create customers for life. These are the kind of customers who will sing your praises to anyone who will listen. They'll be loyal to you through thick and thin. So, ditch the braggy attitude and BS marketing and start delivering real value. Your customers will thank you for it!!