If you’ve spent any time on our website, you’ll notice that our message is a little different than you will see on other printers’ websites. You will see words like Integrity, Solutions, Real People-Real Relationships, and Alternatives. These words may not mean much just printed, but when you find out how we actually work, these words will set us apart from anyone you have ever worked with. You see, we are not like most companies

What in the world does a frog have to do with Graphic Connections Group? The story of the frog goes back to 1999. This is when we first decided to start a graphic design department. The person that I hired to run the department was concerned that she would lose her creative image by working for a printing company. So we decided to start a division called Rivers Edge Creative Group. The logo she created

And we’ve saved the best… or the most important… for last. KEY ELEMENT #10: Track Your Results! Failure to track results is THE biggest mistake most marketers make. They will spend thousands of dollars on campaigns, but fail to put the systems in place to know who responded to those campaigns. Without those tracking mechanisms, they have no idea what worked and what didn’t, what the ROI on their marketing efforts are, and where to

We’ve been working on our series on the 10 Key Elements of Your Marketing. I hope you feel like you’re becoming more and more of the expert you need to be to create effective marketing campaigns. (If you didn’t get our other emails, look in your SPAM folder, and if you still can’t find it – let me know and I’ll get them out to you.) Today’s I want to focus on: calls-to-action, guarantees, follow-up