In case you haven’t heard, cold texting to generate potential house-flipping deals is becoming more and more difficult every day. If your business depends heavily on cold texting to find houses to buy off-market, you’re at risk of losing your lead flow any day. We have thousands of real estate investor customers, all over the United States, and there’s not a week that goes by where we don’t hear of at least one of them getting fined by the government, or being shut down by providers like Twilio.
This has been great for us because we’re seeing more and more people using direct mail to generate leads. Many come to us out of desperation because their texting operation got shut down. It only takes one or two mailings for them to realize that not only does direct mail work, it typically generates better leads and more profitable deals than other marketing methods.
Because when you send someone a direct mail piece, they can read it and respond to it anytime they like. The majority of people who respond are people that have a legitimate interest and talking to you. Yes, there are people that respond with all sorts of crazy complaints, or want to be taken off your list. But that is a minority of responses.
Compare this to cold calling or cold texting. Cold calling is worse, because you’re forcing a conversation with someone that did not request your call. But even texting can be annoying to the recipient. Starting out a relationship as an annoyance is not ideal.
I am not saying that cold calling and texting are not effective methods of marketing. However, in addition to the issues mentioned above, if you are not using direct mail as part of your comprehensive marketing strategy, you are leaving money on the table.
What I mean to say is that there’s a certain element of your target market that simply will not respond to digital advertising, cold calling or cold texting, no matter how hard you try or how much money you spend. You can call or text them 100 times, and all that will do is make them madder and madder. I fall into that group of people. When people cold call me or cold text me, it irritates me to no end, and I will not do business with them no matter what. But I will respond to direct mail solicitations.
I recently liquidated my entire real estate portfolio to someone that sent me a direct mail piece.
So even if you’re happy with your current cold calling or cold texting strategy, and you have not yet gotten into trouble, it’s not a matter of IF, but WHEN you will get into trouble. Why not add direct mail to your mix right now? If nothing else, it is a good insurance policy, and you will likely add more and higher profit deals.