Make Your Clients “Feel” Good

In the news recently there was a report about wealthy families bribing sports directors and falsifying documents to get their kids into prestigious universities. The kids didn’t have the grades to get in, so the parents bought their way in. This was an illegal activity, and some of these people are being prosecuted. The more important issue is that it is a sad commentary on where we are as a society.

Let’s eliminate all bad feelings that come from failure. Nobody loses. Everyone gets a trophy. If you fail, it’s okay as long as you tried hard. As long as we feel good, then all is well.

How many times have you seen on shows like shark tank, where the person pitching their product cries? They think they deserve a deal just because they tried really hard, even though the idea is a bad idea or the product is a dog. No one is teaching our youth that trying hard does not guarantee success or checks you can cash. Sometimes you can try really hard and still come in last place.

You can receive endless trophies, but that will not necessarily help you to be successful in life. In business, there are always winners and losers. No matter how good you feel about your product, if you can’t sell it to anyone at a profit, you lose. And you’d better believe you won’t feel good at all when you’re closing your doors due to lack of profits.

Now that is where feeling good comes in to play. If you make your customers feel good all the time about your product and service, they’ll want to keep coming back. You have to create a value proposition that makes them smile every time they think of you. Make your clients feel good by doing a good job. Deliver quality products, stand behind them when things go bad, return their phone calls and emails right away, make them feel important, ship on time, give them sound advice, be honest, and operate with integrity.

Build a culture in your organization that rewards actions that support over the top customer service.  When a customer gives you a testimonial or even makes a small positive comment about how they were treated, share it with your entire organization.  

If you do that, not only will your customers feel good, but they will share their good feelings with others. That is the type of viral social consciousness that you want.

That is the kind of good feelings that you can take to the bank.